By 2050, there will be more plastic in the ocean than fish. Windex wanted to make a small step to save our oceans and created a 100% ocean plastic bottle for their Windex with Vinegar product. Windex became the first-ever home cleaning brand to create a bottle made of 100% ocean plastic (plastic that is foraged and recycled from the ocean).

Windex teamed up with Bloomingdale's to convey the importance of saving the oceans from plastic. As part of the collaboration, we launched a fully integrated program that included: an interactive experience that uses virtual reality to show the beauty of the ocean, a redesign of the famous Bloomingdale’s bag into a 100% recycled ocean plastic, a flagship window takeover, customizable designer packaging to support your favorite beach, and a 100ft art installation ‘2000 school of fish’ of entirely recycled plastic.

RESULTS : 617 million impressions in the first month; sales lift by 60% in the first month

FORBES mentioned that Windex and Bloomingdale’s teaming up to make the oceans sparkle is “an unexpected brand partnership’.

ROLE - For this project, I was the lead Experiential Producer and Content Producer serving as the key liaison between the client, internal creative teams, Bloomingdale’s creative teams and production partners. I was responsible for directing the onsite content shoot to capture brand assets that lived on several brand-owned channels.