• Work
  • About

hanna c. lee

  • Work
  • About

About

 

I’m a marketing strategist, brand builder, creative storyteller and an award-winning integrated marketer and creative producer.

I make brands relevant and give brands a meaningful voice by bringing award-winning creative campaigns to life through immersive, authentic and sharable experiences that influence consideration and purchase. I believe in the power of FOMO (it’s real!) and using it as a filter when developing compelling integrated campaign strategy and marketing content. I push brands to embrace disruptive creative that is rooted in insightful strategy and impactful design. I produce multi-sensorial brand experiences and develop thumb-stopping content for paid, owned, earned platforms that allow consumers to make deep connections to brands.


RECENT ROLES:

Director, Integrated Marketing - hims & hers

  • Lead cross-functional teams to concept and execute integrated marketing, acquisition, product launch, and organic growth campaigns across multiple product lines on all categories (Weight Loss, Sexual Health, Hair and Mental Health)

  • Strategic thought leader within the organization providing direction and guidance to drive growth through creative and messaging across across all touch points; turn strategic insights into actionable plans that drive impact

  • Unlock challenges to creative or internal processes by removing barriers and offering innovative, strategic solutions

  • Manage all aspects of executing campaigns across multiple channels in partnership with the media team and other channel owners

Senior Director, Creative & Content - Vital Proteins

  • Oversee creative strategy for always-on and product led campaigns and acted as in-house Executive Producer managing creative deliverables and comprehensive pre/during/post production project timelines/work streams for the creative department (overseeing deliverables for up to 8 campaigns at once)

  • Lead the production division managing a team of in-house video editors, photographers and visual artists: innovating the department’s creative assets, video/digital/social content and vendor partnerships

  • Managed and executed over 800 pieces of content in-house in 2022 for paid, owned, earned channels including social, digital, sales, shopper, PR and TV/OTT platforms

  • Collaborated with in-house and external creative teams/agencies to execute seamless productions and create distinctive assets for paid and owned channels

  • Partnered with R&D and sales teams, developing innovative video pitches and in-depth sales focused content ideas

  • Spearheaded the creative briefing process, trafficking and production processes, content development and strategy

Senior Director, Integrated Marketing & Content - Vital Proteins

  • Led US integrated marketing strategy, content production and trafficking

  • Integral part of the strategy and big idea development of the "Wellness is Vital" Jennifer Aniston brand campaign and spearheaded go-to-market plan and asset roll out

  • Jennifer Aniston campaign efforts contributed to business growing 103% YOY in 2021

  • Managed relationship with external agencies and creative partners to ensure all integrated content (always-on product and brand campaigns) laddered up to US marketing KPIs and strategy

  • In 2021, managed international localization efforts for Jennifer Aniston campaign creative and spearhead asset roll out plans for 15+ countries

  • Develop integrated go-to-market plans for US product launches and key drive periods with cross-functional teams (sales, shopper, digital, brand management)

  • Oversaw the content production team and led art direction and creative development of always-on brand content and assets on paid, owned and earned channels

  • Served as brand creative liaison to the design, digital, social, influencer and experiential teams, providing creative oversight on brand activations, digital ads, production/design and consumer engagement programming

  • Managed creative and production operations; built an integrated marketing briefing process and an intricate creative briefing infrastructure for comprehensive project timelines

  • Oversee brand marketing and integrated communication development, working collaboratively with copywriting and education/RD teams on integrated consumer-facing messaging for new product launches (on packaging, DTC, retailer dot com, social and digital advertising)

PREVIOUS EXPERIENCE:

  • Director of Brand Marketing - Vital Proteins

  • Executive Content Producer - Ogilvy Chicago

  • Management Supervisor - Ogilvy Chicago

  • Account Supervisor - Ogilvy Chicago

  • Account Supervisor - FCB Chicago

  • Senior Account Executive - FCB Chicago

  • Senior Account Coordinator - Marketing Werks

  • Account Coordinator - Marketing Werks

  • Marketing Intern - Teen Vogue / Conde Nast

BRAND EXPERIENCE:

Vital Proteins, Mrs. Meyer’s, Sargento, Morton Salt, Glade, Caldrea, Windex, KIWI Shoe Care, Huggies, Coca-Cola, Shout, Scrubbing Bubbles, Corona, Verizon Wireless, Smuckers Pet Brands, Aramark, Jack Daniels, Oreo/Mondelez, and plenty of others.

AWARDS & RECOGNITION:

CANNES LIONS
• 2 GOLD (Museum of Feelings - Live Brand Experience & KIWI Portraits Completed - Print)
• 5 SILVER
• 6 BRONZE
• 10 SHORTLIST

ONE SHOW
• 1 GOLD
• 2 SILVER
• 2 BRONZE

CLIOS
• 2 GOLD
• 10 SILVER
• 2 SHORTLIST

D&AD AWARDS
• YELLOW PENCIL


 
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Info

 hanna.c.lee@gmail.com

+1 773 724 0061