I’m a marketing strategist, brand builder, creative storyteller and an award-winning creative producer.
I make brands relevant and give brands a meaningful voice by bringing award-winning creative campaigns to life through immersive, authentic and sharable experiences that influence consideration and purchase. I believe in the power of FOMO (it’s real!) and using it as a filter when developing compelling integrated campaign strategy and content. I push brands to embrace disruptive creative that is rooted in insightful strategy and impactful design. I produce multi-sensorial brand experiences and develop thumb-stopping content for paid, owned, earned platforms that allow consumers to make deep connections to brands.
RECENT ROLES:
Senior Director, Creative & Content - Vital Proteins
Lead the production division managing a team of in-house video editors, photographers and visual artists: innovating the department’s creative assets, video/digital/social content and vendor partnerships
Oversee creative strategy for always-on and product led campaigns and acted as in-house Executive Producer managing creative deliverables and comprehensive pre/during/post production project timelines/work streams for the creative department (overseeing deliverables for up to 8 campaigns at once)
Managed and executed over 800 pieces of content in-house in 2022 for paid, owned, earned channels including social, digital, sales, shopper, PR and TV/OTT platforms
Collaborated with in-house and external creative teams/agencies to execute seamless productions and create distinctive assets for paid and owned channels
Partnered with R&D and sales teams, developing innovative video pitches and in-depth sales focused content ideas
Spearheaded the creative briefing process, trafficking and production processes, content development and strategy
Senior Director, Integrated Marketing & Content - Vital Proteins
Led US integrated marketing strategy, content production and trafficking
Integral part of the strategy and big idea development of the "Wellness is Vital" Jennifer Aniston brand campaign and spearheaded go-to-market plan and asset roll out
Jennifer Aniston campaign efforts contributed to business growing 103% YOY in 2021
Managed relationship with external agencies and creative partners to ensure all integrated content (always-on product and brand campaigns) laddered up to US marketing KPIs and strategy
In 2021, managed international localization efforts for Jennifer Aniston campaign creative and spearhead asset roll out plans for 15+ countries
Develop integrated go-to-market plans for US product launches and key drive periods with cross-functional teams (sales, shopper, digital, brand management)
Oversaw the content production team and led art direction and creative development of always-on brand content and assets on paid, owned and earned channels
Served as brand creative liaison to the design, digital, social, influencer and experiential teams, providing creative oversight on brand activations, digital ads, production/design and consumer engagement programming
Managed creative and production operations; built an integrated marketing briefing process and an intricate creative briefing infrastructure for comprehensive project timelines
Oversee brand marketing and integrated communication development, working collaboratively with copywriting and education/RD teams on integrated consumer-facing messaging for new product launches (on packaging, DTC, retailer dot com, social and digital advertising)
PREVIOUS EXPERIENCE:
Director of Brand Marketing - Vital Proteins
Executive Content Producer - Ogilvy Chicago
Management Supervisor - Ogilvy Chicago
Account Supervisor - Ogilvy Chicago
Account Supervisor - FCB Chicago
Senior Account Executive - FCB Chicago
Senior Account Coordinator - Marketing Werks
Account Coordinator - Marketing Werks
Marketing Intern - Teen Vogue / Conde Nast
BRAND EXPERIENCE:
Vital Proteins, Mrs. Meyer’s, Sargento, Morton Salt, Glade, Caldrea, Windex, KIWI Shoe Care, Huggies, Coca-Cola, Shout, Scrubbing Bubbles, Corona, Verizon Wireless, Smuckers Pet Brands, Aramark, Jack Daniels, Oreo/Mondelez, and plenty of others.
AWARDS & RECOGNITION:
CANNES LIONS
• 2 GOLD (Museum of Feelings - Live Brand Experience & KIWI Portraits Completed - Print)
• 5 SILVER
• 6 BRONZE
• 10 SHORTLIST
ONE SHOW
• 1 GOLD
• 2 SILVER
• 2 BRONZE
CLIOS
• 2 GOLD
• 10 SILVER
• 2 SHORTLIST
D&AD AWARDS
• YELLOW PENCIL
hanna.c.lee@gmail.com
+1 773 724 0061