DESCRIPTION - KIWI believes greatness starts from the ground up, so we completed the world’s most famous portraits to showcase their bottom halves.
Many of the most famous portraits ever painted have one thing in common: they only show iconic, inspiring people from the waist up. KIWI had a different idea of greatness; we believe it starts from the ground up. That’s why we decided to complete 10 masterpieces and finish the stories behind the portraits and their better halves. Introducing the KIWI Portraits Completed gallery, an exhibition featuring 10 iconic portraits completed by KIWI Shoe Care. With a humorous self-guided audio tour featuring real art history, the brand was cleverly woven into the portraits’ narrative. KIWI also featured a unique museum app that replicated the experience via augmented reality.
ROLE - For this campaign, I was the lead Experiential Content Producer managing the design process and overseeing content strategy and production from ideation to execution. I served as the key liaison between the client, creative teams, agency partners and design/production partners.
AWARDS -
Cannes Lions 2017
• 1 Gold & 1 Bronze / Print
• 1 Silver & 2 Bronzes / OOH
The One Show Festival 2018
• 3 Gold / Print & Outdoor
• 4 Bronzes / Print & Outdoor / Cross-Platform
The D&AD Awards 2018
• Yellow Pencil / Poster Advertising Campaigns
Clio Awards 2017
• 1 Gold & 1 Silver / OOH
• 5 Silvers & 1 Bronze / Print
• 3 Silvers & 2 Bronzes / Illustration