DESCRIPTION - We created the first Glade Pop-Up Boutique where shoppers could go on a unique journey through 5 immersive spaces, all inspired by and infused with Glade Scents that spark various feelings - Relaxed, Anticipation, Fresh+New, Flirty and Energize.  A viral standout amidst the sea of holiday shopping, the Glade Boutique lured in passerby with a call-to-action from an intriguing, unbranded window display, "What Will You Feel?". Inside, guests engaged with several multi-sensory interactive experiences - and were encouraged to share on social media using the hashtag #FeelGlade. 

The Glade Feelings Boutique inspired people to give the priceless gift of feelings during the holiday season.

RESULTS - 14K+ Visitors in 35 Days • 4MM Twitter & 35K Instagram Impressions • 1.1MM Social Video Views

ROLE - I was the Experiential Producer for this campaign and on-site activation, serving as the point of contact for the client, creative teams, influencers/media, agency partners and production partners.