DESCRIPTION - Scent has the power to change the way people feel. The Museum of Feelings was produced to be an interactive experience that used Glade scents to evoke emotions and turn them into art. The exterior of the museum used an algorithm to display Manhattan’s feelings like a mood ring. Inside, feelings transformed into a kaleidoscope, halos of light, scented clouds and the world’s first selfie that changed with emotion.
The Museum of Feelings was a pop culture sensation and it became an experiential destination for millennials, guests waiting in line for 4-5 hours to enter (in the dead of winter). Its experiential success led to the birth of future popular pop-up museums like the Museum of Ice Cream, Wndr Museum, Refinery29’s 29 Rooms and many more.
ROLE - For this campaign, I served as the Management Supervisor on the account and one of the lead Creative & Content Producers. I helped develop the content design, storytelling, as well as content strategy. I served as the main point of contact for the client, creative teams, influencers/media, cross-functional agency partners, as well as internal and external production partners.
I was lucky to be a part of a massive team who made this project possible. This project was a labor of love, which took over one year to execute from ideation through production and execution.
RESULTS - 56,856 Attendees • 892MM Earned Media Impressions • 115MM Social Impressions
AWARDS -
1 Cannes Gold Lion
2 Cannes Silver Lions
1 Cannes Bronze Lion
8 Cannes Shortlist Lions
2 Silver Pencils One Show
1 Silver Clio
London International Awards