DESCRIPTION - Mrs. Meyer’s, a brand born from the garden, has always known the power to turn something small into something beautiful. But we asked, what if the brand could grow something even lovelier than the flowers that inspire their product fragrances? Something the world sure could use more of. We live in a time when human connection is nonexistent. The world is lacking empathy and the ability to understand one another. With the help of horticulturalists, Mrs. Meyer’s created the Compassion Flower, the first hybrid flower with the purpose to help grow understanding and empathy.
Inspired by the flower, The Compassion Flower Project was created as a pilot program with schools that uses the flower as a teaching tool for kids to stress the importance of making and showing compassion a daily practice.
The Compassion Flower, a cross between a pansy and viola, inspired the brand to create a limited edition product which was available online for consumers to purchase.
ROLE - I was the Management Supervisor and Executive Experiential Content Producer on this campaign, managing the creative process, client teams and agency partners from ideation through execution. I also served as the lead Production Project Manager, serving as the key liaison between creative teams and production partners.
I worked very closely with my creative directors and art directors to plan and execute the design of the actual Compassion Flower (type of flower, look/feel, scent, size, growing patterns, etc.). I was responsible for not only finding the right horticultural specialists to partner with, but I was also challenged with how to bring the creative and story to life through a physical manifestation of a flower and compelling content that made Mrs. Meyer’s shine as a brand.
Collaborating with the creative team to bring to life impactful storytelling through film and witnessing our compassion toolkits being used in classrooms to spread compassion all over the country were some of the highlights of the campaign.
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* The work shared here is publicly shared by the client.