DESCRIPTION - Glade awakens the sense of smell, using it to create memorable experiences. To demonstrate the mood-setting power of fragrance for the product launch of Glade PlugIns Car, we created scent-inspired road trips. With carefully curated stops, travel and adventure influencers were able to physically experience the notes of the fragrances through an exciting, multi-sensorial adventure.

To conclude the journey, Glade invented a new way to sample its fragrance - an actual living space designed by scent. Introducing Scent Stay, fragranced by Glade. We partnered with Airbnb and collaborated with scent experts and architects to build a pod, suspended in the Redwood Forest, that actually enveloped the consumer in the source of the fragrance. It also exhibited additional product attributes including adjustable scent through movable window and light-up functionality. Consumers were able to win a night at the Glade Scent Stay through social media engagement.

By creating the Scent Stay, we found a completely original way for consumers to sample our new fragrance, by taking them directly to the place that inspired it. And, it was an overnight Instagram hit - the photos speak for themselves.

Influencer Content Links: Vaga Brothers Instagram Post, YouTube

ROLE - For this project, I was the lead Experiential Producer and Content Producer serving as the key liaison between the client, creative teams, agency partners and architect/production partners. I was responsible for planning and managing the treehouse build and bringing the creative design to life through the brand lens. I was also responsible for developing the content strategy and directing the onsite content shoot to capture assets for various digital platforms.