DESCRIPTION - At Mrs. Meyer’s we believe that everyone is a maker; it’s just that somewhere along the way we forgot. Maybe it was the fear of not being perfect or becoming one of those Pinterest fails examples. Whatever the case, at Mrs. Meyer’s, we believe the fun is in the making. So we decided to do something about it.
We created the world’s first “transforming style” Jeep-to-pop-up workshop. With a variety of DIY demonstrations and crafting stations, all made from parts of the vintage VW Thing, the footprint inspired makers to look for potential in their own everyday objects and share their creations on social media using #MakeAndTell. Mrs. Meyer’s inspires us to embrace our perfectly imperfect.
ROLE - For this project, I was the lead Experiential Producer and Creative Project Manager, serving as the key liaison between the client, creative teams, agency partners and production partners. I worked closely with creative directors and art directors to plan and execute the design of the on-site build and brand experience. Collaborating with the creative team to bring to life impactful storytelling for each touchpoint of the consumer journey onsite, and have it transpire on film and social, was my favorite part of the campaign.