DESCRIPTION - Caldrea, an online-only luxury home care brand, wanted to increase their brand awareness through an unforgettable sampling opportunity during the holiday season. We were tasked to create a bespoke experience in a high-traffic location that would shine a spotlight on Caldrea’s fragrances and beautiful package design. We created a unique pop-up shop in one of the most premium shopping malls on Michigan Avenue in Chicago.
The lush Caldrea Garden House featured an entirely custom build that was inspired by maximalism fashion and decor trends juxtaposed with the origins of Caldrea’s garden inspired fragrances. Caldrea provided a luxurious sampling opportunity allowing consumers to learn about the brand’s fragrance process. The pop up also featured custom silk scarves, scented collateral cards, premium giveaway bags and a custom neon sign to encourage social sharing.
ROLE - For this project, I was the Executive Experiential Content Producer, Project Manager, Strategic Planner and PR lead. I managed the entire production from ideation through execution, as well as oversee onsite production logistics and operations and PR/influencer amplification.
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